Will Guthrie

Tower Barbershop

Fine views and fresh cuts.

A woman-owned business located in one of Winston-Salem’s most iconic landmarks. Serving up fine views and fresh fades, they needed an identity rooted in the history of our fair city, with enough room to step into the future.

Poring through vintage tobacco packaging and advertising, I created a visual identity that has a no-fuss, working woman attitude. Built around bold typography with a bit of grit, the larger identity system provides many ways to express the character of the barbershop.

Services: Brand Identity, Brand Collateral

Work Makes Work.

Email Me

Instagram